All the work to get someone to buy your product or service is just the lead-in to what is hopefully a long and mutually beneficial relationship. That won’t happen on its own though. Make sure your customers are just as happy after they buy as when they make their buying decision. A surefire way to get off on the wrong foot is to not think about your customer’s post-sale experience.

The customer onboarding process should be friendly, helpful, clear, painless, and in alignment with your messaging and brand to ensure your new customer has the experience they expect and deserve. There’s nothing more damaging than an unhappy, dissatisfied customer—they are motivated to tell everyone they know (and even those they don’t) about how you’ve disappointed them.

Some of them won’t even tell you if they are dissatisfied (some people don’t like to “complain”), so it’s important that you regularly reach out to your customers and make it easy for them to give you constructive feedback.

Turn customers into brand advocates

Produce happy customers through delightful post-sale experiences. Inspire them to become brand advocates who will spread the word about your exceptional product and service.

Create an intentional post-sale customer experience

Build effective on-brand customer onboarding programs and train your customer service team to deliver them. Ensure that your customers develop and maintain a long-term positive relationship with your company.

Find more “best customers”

Identify and reward your best customers and profile them so you can seek out new customers that match their profitable mold.

Want to retain more customers and keep them happy and loyal?