Marketing is a constantly evolving field. Unfortunately, not all marketers or marketing teams are able to keep pace with all of the innovations and new technologies. Some teams are so focused on maintaining the programs they’ve traditionally done, they don’t have the time to explore new approaches, take a step back to see if there are better ways to meet marketing goals, optimize marketing work processes, or address marketing skill gaps with training.

Smaller companies may not be able to afford a full-time experienced marketer let alone a senior marketing leader or an expert marketing team and the associated benefits and overhead. Other companies have created large marketing infrastructures, but they don’t regularly re-examine marketing organizational structure, processes, and programs in relation to today’s market needs.

Outsource some or all of your marketing

Put highly-skilled senior marketers to work for your company immediately with no risk and at a fraction of the cost of even one full-time junior marketer (when you factor in hiring costs, benefits, and overhead).

Audit your marketing regularly

Ensure you are making the best use of your marketing investments by conducting an audit of your marketing processes and programs. Many companies find annual marketing audits make a significant difference in financial performance, but at minimum you should have one every four years.

Embrace agile marketing

Increase your marketing team’s process transparency, results predictability, work velocity, and adaptability to change. A full commitment to agile principles may not be right for every team, but select elements like kanban boards, daily stand-up meetings, or organizing and managing work as short sprints may improve your team’s performance.

Need a happier, more effective marketing team?