Lead Generation & Nurturing Services
Raise brand awareness, attract more qualified buyers, and then nurture them until they are ready to be handed off to sales.
Your buyers’ attention spans are limited and there are thousands of brands and messages competing to attract their notice. Today’s buyers do their own research online and educate themselves through search engines, social media, and other online channels. The popularity of content marketing means that your buyer will likely seek out and learn a lot about the products and services in your market before they ever contact you or your competitors.
Make sure you are found
Strengthen your digital presence through website optimization, social media, and search engine strategies to ensure that you are found by the right buyers.
Woo buyers with great content
Provide useful and relevant content resources appropriate to where buyers are in their purchase decision, so that you become a trusted go-to advisor to them on the problem you solve.
Nurture great relationships
Build a mutually beneficial relationship with buyers by employing smart behavior-based nurturing campaigns as you qualify them and get them ready to hand off to sales.
Lead Generation and Nurturing services include:
Buyer Personas
Researching your prospects and customers to create profiled ideals that provide actionable insights into buyer decisions.
Top of Funnel Content
Producing blog posts, whitepapers, tip sheets, infographics, videos, and other content to attract the right people.
Middle of Funnel Content
Supporting the buying process with case studies, data sheets, ROI calculators, buying guides, testimonials, and more.
Social Media Marketing
Managing vibrant outposts on LinkedIn, Twitter, Facebook, Google+, Instagram, Pinterest, and industry-specific sites.
Marketing Automation
Recommending and installing marketing automation as required or working with your existing system(s).
Email Marketing
Nurturing leads through the buying process with newsletters, drip campaigns, automated triggers, and more.
Search Engine Optimization (SEO)
Auditing your site, researching keywords, optimizing content, and more to ensure you will be found by the right people.
Websites and Landing Pages
Designing, building, and testing conversion-optimized mobile-friendly websites and landing pages.
Paid Advertising
Generating ad creative, targeting, bidding/buying media, and optimizing PPC, social media, and print ad campaigns.
Display Advertising and Remarketing
Creating, placing, and testing online and mobile display ads including remarketing campaigns.