Honor My Decisions
Product Management
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Project Challenges
We identified a potentially transformational opportunity for Honor My Decisions when Medicare began reimbursing healthcare providers for advance care planning discussions shortly after we started. However, to capitalize on this change the product needed to be completely re-imagined from a subscription-based consumer-facing iPad app to a software-as-a-service for healthcare practices that supported a session-based model as quickly as possible to beat the competition to market.
Final Results
We not only led the product definition, development, and successful launch of their new product for healthcare practices, but also created patient educational materials (including short-form videos) and delivered a comprehensive training curriculum for clinical staff. In addition, we created a full suite of sales enablement tools and helped them generate hundreds of new leads through a successful debut at the American Academy of Family Physicians annual show.